# Cafe Digital Signage Cafe digital signage for coffee menus, seasonal drinks, pastry pairings, pickup instructions, and local events. Run your cafe displays with Apple TV. Cafe digital signage can explain a seasonal drink at the order counter, show the pastry that goes with it, and tell guests where to collect their coffee. A seating-area TV can introduce the coffee you brew or share the cafe's own events without crowding the ordering menu. Use Better Signage to play your prepared menu images, photographs, and silent videos on physical Apple TVs connected to landscape HDMI displays. Create playlists in a browser and publish to the cafe TVs you choose. The counter, pickup area, and seating space can carry different content on the same account. ## Coffee menu boards that explain the choices A coffee menu should let someone compare drinks and sizes before reaching the till. Keep the names, preparation options, and prices together in a prepared image. A compact menu can stay on the counter display while another screen rotates the seasonal feature and food photography. A seasonal drink often needs a description beyond its name. Use the cafe's actual recipe description, available sizes, and whether it is served hot or iced. If milk alternatives or extras change the price, show the terms your team uses rather than relying on the photograph to explain the order. ## Show pastry pairings and breakfast items A photograph can introduce a pastry or breakfast dish that someone has not noticed in the case. Pair it with the item name and a short description of what the cafe serves. For a combination offer, show the actual pastry and drink together with the total price and any applicable conditions. Use a dedicated food-promotion playlist when availability changes through service. Better Signage does not receive stock information from the till, so the counter team must decide when a sold-out item leaves the screen. A general coffee image can replace a seasonal offer while new artwork is prepared. ## Introduce the coffee behind the cup The seating area gives you room to explain the coffee beyond the ordering menu. Use information your roaster or supplier has approved: the coffee name, its origin where confirmed, and the tasting description you use. A photograph of the bag and the brewed drink connects that story to what is available at the cafe. A silent preparation video can show an espresso being pulled, a pour-over being made, or your team finishing a drink. Caption the method and drink name in the edit. If you sell beans for home use, follow the clip with the actual retail bag and an instruction to ask at the counter about buying it. ## Pickup instructions and notices for seated guests A pickup-area image can explain where to wait and how the barista hands over drinks. Keep it specific to the cafe's process, with the collection-point name or a photograph of the counter. Better Signage does not show a live order queue, so the display carries common instructions while staff handle individual orders. In the seating area, an approved event notice can introduce a tasting, local exhibition, or activity the cafe actually hosts. Show the subject, location, and existing contact or registration route. A landscape image prepared for the TV is easier to read than a full printed flyer with its small print intact. ## Use Apple TV for the cafe's prepared content Upload JPEG or PNG menus and finished videos from a browser. Video files are converted to H.264 MP4 and play muted. Create 16:9 landscape artwork with the words and logo already included, then select the paired Apple TVs and press Play. Each player must run tvOS 26.5 or later and be eligible to install Better Signage from the App Store. Free includes 50 MB of storage and unlimited screens at $0 per month. Paid plans start at $4.99 per month for 250 MB, also with unlimited screens. You provide each Apple TV and display. When a menu or seasonal feature changes, your team publishes the revised playlist rather than relying on a POS feed or automatic daypart schedule. ## What to put on your screen ### Order-counter menu: coffee and sizes Prepare a single image with drink categories, sizes, and prices in consistent positions. Keep this as the ordering reference rather than mixing essential prices into a long promotional loop. ### Seasonal feature: the drink explained Combine the actual drink photograph with its name, hot or iced preparation, available size, and price. Add a short recipe description approved by the counter team so a new customer knows what they are choosing. ### Breakfast pairing: pastry and coffee Show the items included in the pairing and the total price on the same image. Use a serving photograph that matches the cafe's offer, with any size or substitution conditions visible. ### Coffee story: bag, brew, and retail beans Open with the current coffee and approved supplier details, follow with a captioned brewing clip, and finish with the retail bag if you sell it. This gives the seating-area screen a sequence tied to the coffee guests are drinking. ### Pickup point: where drinks are collected Use a photograph of the collection counter and the instruction the barista gives. Keep it separate from seasonal advertising so the screen near pickup answers the question relevant to that location. ### Cafe event: a tasting or exhibition Create a wide notice using the organizer's checked event details and the cafe's existing registration route. Follow with an approved photograph of the featured work or coffee when it helps explain the event. ## Set up your digital signage on Apple TV Connect a compatible Apple TV to your landscape TV over HDMI. Install Better Signage, open the app, and enter its pairing code in your web dashboard. Give each screen a name that tells you where it is. 1. Upload your finished JPEG or PNG slides and videos. Video conversion runs on our servers, and signage videos play silently. 2. Arrange the files in a playlist and choose how long each item stays on screen. Build text and logos into your artwork, with room around the edges for the default crop-to-fill display. 3. Select the Apple TVs you want to update and choose Play. The players download and check the media before starting the playlist. Send it again with Play whenever your content changes. You need physical Apple TV hardware eligible to install Better Signage, running tvOS 26.5 or later. Internet is required for setup, downloads, and new publishes. Keep the app open on each player while it runs your signage. [Check the hardware and media requirements](https://bettersignage.io/requirements/) · [Follow the Apple TV installation guide](https://bettersignage.io/install/) · [Apple's HDMI setup guide](https://support.apple.com/en-us/102451) ## Common questions about cafe digital signage ### Can I use a cafe TV as a coffee menu board? Yes. Upload the menu as a JPEG or PNG and play it through a compatible physical Apple TV connected to a landscape HDMI display. Keep prices and essential ordering choices readable from the queue. ### Can I show coffee preparation videos? Yes. Upload the finished video and wait for conversion before using it in a playlist. Playback is muted, so put the drink name and any explanation into visible captions. ### Will the pastry menu update when an item sells out? No. Your team maintains the uploaded artwork. Change the image or playlist, select the relevant Apple TVs, and publish again with Play when availability changes. ### Can the counter and seating area show different content? Yes. Create separate playlists and choose the paired Apple TVs for each publish. This can keep the menu at the counter and coffee stories or events in the seating area. ### Can Better Signage show live order numbers? No. It plays prepared images and videos rather than a live order feed. Use pickup signage for common collection instructions while staff or your existing ordering system handle individual orders. ### How much does cafe signage cost? Better Signage Free costs $0 per month with 50 MB of media storage and unlimited screens. Paid plans start at $4.99 per month for 250 MB. You supply the compatible Apple TV and HDMI display for each screen. ## Ideas for nearby spaces - [Restaurant Digital Signage](https://bettersignage.io/use-cases/restaurant-signage/) - [Brewery Digital Signage](https://bettersignage.io/use-cases/brewery-signage/) - [Hotel Lobby Digital Signage](https://bettersignage.io/use-cases/hotel-lobby-signage/) [Browse all Apple TV digital signage use cases](https://bettersignage.io/use-cases/) · [Get help with artwork and playlist timing](https://bettersignage.io/support/playlist-timing/) ## Try your first screen for free The Free plan is $0/month with 50 MB of media storage and unlimited screens. Paid plans add storage as your library grows. You supply the displays and Apple TVs. [Create a free account](https://app.bettersignage.io/signup) · [Compare storage plans](https://bettersignage.io/pricing/) Source: https://bettersignage.io/use-cases/cafe-signage/