Hotel lobby signage can welcome arriving guests, explain breakfast arrangements, and point a conference attendee toward the right room. Use reception screens for information that applies to a stay and meeting-corridor displays for the events taking place in that part of the hotel.
Better Signage runs your prepared images and silent property videos on physical Apple TVs connected to landscape HDMI displays. Create playlists in your browser and send each to the hotel TVs you choose. Lobby and event areas can use different content, with unlimited screens on every standard plan.
Reception displays for arriving guests
A reception welcome can identify the property and show the check-in instruction guests should follow. Include a clear direction to the desk or the relevant arrival point. Between these information images, a short property introduction can show the rooms and shared spaces without requiring a member of staff to narrate it.
Keep guest information general and suitable for a public lobby. The screen can explain arrival arrangements without displaying individual reservations or guest room assignments. Reception remains the place for information specific to a booking.
Breakfast, checkout, and property facilities
Use separate images for breakfast, checkout, and other property services so each has room for its location and applicable hours. A breakfast slide can identify the dining room by the name guests will see in the building. A facility image can show the space and explain where to ask about access or reservations.
Choose content the front desk has approved and can maintain. A photograph of a restaurant or pool introduces the amenity, but the accompanying words need to describe the current arrangements. When a facility is unavailable, replace its promotion with the relevant service notice rather than leaving the video to imply normal access.
Meeting and conference directions in the lobby
For a conference, use the organizer-approved event title and the hotel's actual room names. A simple prepared map can show the route from reception to the meeting corridor. Outside the room, the display can identify the event so attendees can check the destination before entering.
These images are maintained by your team rather than pulled from a meeting calendar or reservation system. Keep public event directions separate from private booking information. Publish the event playlist to the relevant corridor TVs while reception continues running the general guest-information loop.
Property videos and information for the rest of the stay
A silent property video can introduce a hotel restaurant, lounge, or meeting space that guests have not visited. Add captions to identify the spaces and use footage that matches the facilities currently available. The lobby TV can show the property beyond the part visible from the reception desk.
You can also prepare a local-information image using recommendations the property has approved. A simple area map, directions to a named transport stop, or a hotel-organized activity can provide context for the stay. Better Signage shows your prepared version, so live departures, weather, and reservation availability need their existing information sources.
Apple TV signage across hotel public areas
Each landscape HDMI screen needs a compatible physical Apple TV on tvOS 26.5 or later with App Store installation eligibility. Upload JPEG or PNG information images and videos in a browser. Videos convert to H.264 MP4 and play muted. Select the hotel Apple TVs and press Play to publish each playlist.
Free costs $0 per month with 50 MB of media storage and unlimited screens; paid plans start at $4.99 per month for 250 MB. Hardware is supplied separately. Your front-desk or events team chooses when revised service information and event content go live, without a booking-system connection or automatic calendar changeover.
What to put on your screen
Reception playlist: welcome and arrival information
Start with the hotel's branded welcome and check-in instruction, then introduce the property through a captioned video. Include the general service information an arriving guest needs without showing individual reservation details.
Breakfast image: dining room and serving hours
Use the dining room's actual name, the front desk's confirmed hours, and a photograph of the space. Keep the practical information together so guests can recognize the room and plan when to visit.
Meeting route: reception to event room
Prepare a simple map with the approved event title and destination. Use the room names on the building signs and check the route from the display's actual location.
Property introduction: spaces beyond reception
Show a short silent video of the hotel's available restaurant, lounge, or meeting facilities with names embedded in the edit. Follow with the current inquiry or access instruction for a featured space.
Service notice: a temporary facility change
State the affected service, the applicable period, and where guests can get help. Replace the corresponding promotional content until the front desk confirms normal arrangements have resumed.
Local orientation: an approved area map
Use a prepared map for a nearby destination or transport stop that hotel staff can verify. Keep it focused on a route from the property rather than presenting changing travel information as a live feed.
Set up your signage on Apple TV
Connect a compatible Apple TV to your landscape TV over HDMI. Install Better Signage, open the app, and enter its pairing code in your web dashboard. Give each screen a name that tells you where it is.
- Upload your finished JPEG or PNG slides and videos. Video conversion runs on our servers, and signage videos play silently.
- Arrange the files in a playlist and choose how long each item stays on screen. Build text and logos into your artwork, with room around the edges for the default crop-to-fill display.
- Select the Apple TVs you want to update and choose Play. The players download and check the media before starting the playlist. Send it again with Play whenever your content changes.
You need physical Apple TV hardware eligible to install Better Signage, running tvOS 26.5 or later. Internet is required for setup, downloads, and new publishes. Keep the app open on each player while it runs your signage.
Check the hardware and media requirements · Follow the Apple TV installation guide · Apple's HDMI setup guide
Common questions about hotel lobbies
What can a hotel lobby signage playlist show?
Prepared guest welcomes, breakfast and facility information, meeting directions, service notices, and silent property videos. Choose general information suitable for the people who see that screen.
Does Better Signage connect to hotel reservations or meeting calendars?
No. It plays uploaded images and videos. Your team prepares event directions and guest-service information, then publishes revisions when the details change.
Can reception and conference areas show different content?
Yes. Create the relevant playlists and select the paired Apple TVs for each publish. Standard plans include unlimited screens.
Will a property video play its narration?
No. Video playback is muted. Include names and explanations as visible captions in the finished video so guests can understand it in the lobby.
What hardware does each hotel screen need?
A landscape HDMI display and a physical Apple TV running tvOS 26.5 or later on which the Better Signage App Store listing permits installation. Internet is required for pairing, downloads, and new publishes.
How much does hotel lobby signage cost?
Better Signage Free is $0 per month with 50 MB of media storage and unlimited screens. Paid plans start at $4.99 per month for 250 MB and also include unlimited screens. You supply the Apple TVs and displays separately.
Ideas for nearby spaces
Browse all Apple TV signage use cases · Get help with artwork and playlist timing
Try your first screen for free
The Free plan is $0/month with 50 MB of media storage and unlimited screens. Paid plans add storage as your library grows. You supply the displays and Apple TVs.